One of the side benefits of coming to Austin for South By Southwest Interactive: spending some time at the Texas Tribune, the non-profit news site launched last November to cover statewide politics, public policy and government. The enterprise started with venture capitalist John Thornton, who recruited Texas Monthly‘s Evan Smith as CEO and Editor in Chief. Smith and I spoke about the transition from magazine to web journalism, how Facebook and Twitter can—and should—be used for news, and ways to work with other non-profit journalism efforts across the U.S. A dozen of those news organizations will meet here in Austin next month under the auspices of the Knight Foundation to discuss just that. Here’s the video: