Conference Blog

04/09/2008

AOL-Yahoo? Microsoft-Yahoo? Your Questions Answered At EconSM

Who knows what the next three weeks will bring but if the latest Yahoo-Google-AOL-NWS headlines are any indication, the ante is being raised for some of our speakers at EconSM including Jeff Weiner, EVP of Yahoo’s Network division, Ron Grant, President and COO of AOL and Michael Lang, EVP, Business Development and Strategy of Fox Networks. Earlier today, in a surprising move, Yahoo announced a two-week Google AdSense trial in which it will outsource 3 percent of its U.S. search queries’ ads to its competitor. Will the deal—giving Google 90 percent of the online ad market—make Microsoft push harder into its attempted Yahoo acquisition? Or does Google’s 5 percent ownership of AOL make the Yahoo-Time Warner talks more serious? Check out paidContent.org for our full coverage and join us on Tuesday, April 29th, to engage in the discussions.

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