EconSM Speaker Addition: Ilene Chaiken, The L Word and OurChart.com

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Ilene Chaiken is best-known for being creator and executive producer of the Showtime drama, The L Word. She’s using her success there to explore social media, both with the L Word area in Second Life and as CEO of the social network OurChart. “This is a chance to broaden a conversation we started on The L Word,” Chaiken said when that service launched. How do conversations with an audience change when the venue moves from TV to interactive? How do fans of a television show construct their own world online--with the creators of the show still in charge? How much control can Chaiken retain and still run an active--and profitable--service? How does Hollywood move into and make sense of social media?
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