Conference Blog

02/09/2008

FastCompany.com’s Social Network Launches

Our EconSM partner FastCompany has launched its new social network, in the works for more than a year. Ed Sussman, president of Mansueto Digital, explained on the site the reasons for the effort, its goals—and why it’s not “a pure social network.” Excerpts:

-- “First off, here’s what it’s not: It’s not a pure social network. A pure social network tries to recreate what Mark Zuckerberg of Facebook calls the “social graph” of a community that already exists. You go to Facebook or MySpace and find the friends and co-workers you already know. The real world gets reproduced virtually. Maybe you meet a friend of a friend. We’re not that. We’re an entirely new community of people brought together because we want to share ideas about business.”

-- “Community should be at the core of all media sites. From now on, we’ll see that social media doesn’t need to be separate from traditional media. The Media is Social.”