April 26, 2007 - Beverly Hilton, LA
EconSM is the first conference focused on business models and deals as much as the creative process and enabling technologies in the social media ecosystem.
Speakers
Gordon Paddison
Gordon Paddison is Executive Vice President, New Media Marketing for New Line Cinema. Most recently he has been responsible for the strategic analysis and structuring of New Media Marketing plans across all of the company’s divisions. He has spearheaded marketing campaigns for movies such as Wedding Crashers, The Lord of the Rings Trilogy, and the Austin Powers franchises.
Gordon was honored in 2005 by Variety and iMedia as the Integrated Marketer of the Year. In 2001, he was named one of the top 100 creative people in show business in Entertainment Weekly’s “IT List” issue and was among Variety’s “The Digital Dozen”: twelve individuals who will have a strong hand in shaping the new, wired Hollywood.
Gordon also co-authored the textbook, Internet Marketing: Building Advantage in a Networked Economy, which has been adopted by over 200 universities around the world.
Speakers
More Info
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