April 26, 2007 - Beverly Hilton, LA
EconSM is the first conference focused on business models and deals as much as the creative process and enabling technologies in the social media ecosystem.
Speakers
Patrick Keane
Patrick Keane was named Executive Vice President, Chief Marketing Officer at CBS Interactive, in February 2007. His responsibilities span across a number of core CBS business units with his primary focus being to help CBS monetize new inventory generated by next-generation platforms. In addition to working on sales strategy, he manages CBS Interactive’s efforts in online research, reporting and analytics as well as competitive research, sales training and search engine optimization.
Prior to joining CBS, Patrick spent more than four years at Google. He served as Head of Advertising Sales Strategy at Google, where he built and led Google’s North American Field Marketing team, an organization comprising of industry marketing, sales analytics, sales marketing, and corporate events. Earlier, Patrick was Vice President and Senior Analyst at Jupiter Research
Patrick is a member of the Interactive Advertising Bureau’s Board of Directors and was featured in AdAge’s “40 Under 40” section in 2007.
Speakers
More Info
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Sponsors
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