April 26, 2007 - Beverly Hilton, LA
EconSM is the first conference focused on business models and deals as much as the creative process and enabling technologies in the social media ecosystem.
EconSM is the first conference focused on business models and deals as much as the creative process and enabling technologies in the social media ecosystem.
Shawn Gold is CEO of newly formed SocialApproach, a digital media advisory focused on Social Discovery platforms and technologies. Formerly, he was SVP, head of marketing & content for MySpace. He also oversaw the growth of its franchises including Music, Film, Comedy and MySpace Celebrity, as well as creating its “Impact awards” and “Our Planet” programs.
Gold has over 15 years of experience in digital marketing including serving as publisher of WeblogsInc, now an AOL company. In 2000 he became president and chief strategy officer of Intermix (formerly eUniverse). Additionally, he headed marketing and communications for WHN, an ecommerce company that provided marketing services to the 2002 Olympics, ABC, NBC and more.
In 1995, Shawn was GM and Founder of Icon New media’s Advertising Division. He is a founding board member of the Producers Guild of America’s New Media Council and author of The Guide to Laughing at Life book series.
For information about conference sponsorships, please contact: advertising AT contentnext.com.
For information about the editorial content of the conference, contact: econsm AT contentnext.com.