Swimsuit

SI.com Follows Swimsuit Success With Video Plunge

Mar 1, 2010 1:30 PM

If Sports Illustrated (NYSE: TWX) wasn’t already serious about getting into online video, these numbers probably would have management scrambling: SI.com has served more than 70 million video streams connected to the 2010 edition of the iconic swimsuit issue, roughly double last year’s total. A site revamp launching this afternoon…

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Posted In: Media & Publishing, Magazines, Companies, Time Warner, Time Inc., paul fichtenbaum, sports illustrated, swimsuit

SI Swimsuit 2010 App Freemium Strategy Paying Off With 10 Percent Conversion

Staci D. Kramer

Mar 1, 2010 12:40 PM

The Sports Illustrated (NYSE: TWX) swimsuit issue’s Midas touch continues: three weeks after launch, SI has delivered nearly 570,000 downloads of its ad-supported “freemium” Sports Illustrated Swimsuit 2010 app—and, according to SI.com Managing Editor Paul Fichtenbaum, converted roughly 10 percent to paid users at $1.99 a pop. For those of…

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Posted In: Media & Publishing, Magazines, Mobile, Companies, Apple, iPhone, Time Warner, Time Inc., sports illustrated, swimsuit