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AOL’s Armstrong: Google Deal ‘Better For Us Per Search’

Sep 2, 2010 11:15 AM

Any search deal with AOL (NYSE: AOL) would start with the same given: search-advertising revenue will continue to decline as it loses access subscribers. But AOL CEO Tim Armstrong says the deal with Google to extend their search partnership through 2015 should make each search it does get more lucrative—and…

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Posted In: Advertising, Mobile, Search, Companies, AOL, Google, YouTube, Microsoft, Bing, Time Warner, tim armstrong

Another Asian Partner Abandons Yahoo

Sep 1, 2010 2:49 PM

NHN, which dominates the search market in South Korea and has been relying on Yahoo to power search ads on its Naver search engine for six years, says it won’t be renewing the deal—marking the second time in two months that a major Asian partner has cut ties with Yahoo…

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Posted In: Advertising, Search, Companies, Google, Yahoo, Countries, Asia, Korea, Japan, nhn

UBM Buys 3D Careers Fair For Military Leavers

Sep 1, 2010 4:29 AM

With U.S. military operations in Iraq being wound down, there will likely be a lot of servicepeople coming home on to the civilian jobs market. Business publisher United Business Media (LSE: UBM) says it’s buying Astoud, a virtual careers fair company whose Milicruit recruitment service puts job-seeking troops in a…

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Posted In: Advertising, Money, M&A & Venture Capital, Mergers & Acquisitions, astoud, united business media

Google Pays UK Ad Regulator To Extend Web Auspices

Sep 1, 2010 4:23 AM

By John Plunkett: Marketing messages that appear on company websites and social media services such as Facebook and Twitter are to be subject to the same regulations as adverts that appear on television, newspapers or other media.

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Posted In: Advertising, Legal, Regulatory, Companies, Google

OpenX Partners With Dentsu Unit On Japanese Ad Exchange

Aug 31, 2010 7:00 PM

Display ad technology firm OpenX has struck an agreement with Dentsu’s digital unit to work on a platform for a display ad exchange in Japan. The deal comes a few months after Los Angeles-based OpenX teamed up with France Telecom-owned Orange Advertising to create a pan-European online ad exchange last…

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Posted In: Advertising, Marketing, Countries, Asia, Japan, dentsu, openx

Yahoo Expands Local Ad Partnership With Directory Publisher Dex One

Aug 31, 2010 12:00 PM

Yahoo (NSDQ: YHOO) and big directory publisher Dex One are expanding their local advertising partnership, which lets advertisers who buy listings on Dex One’s DexKnows search site place their ads on Yahoo Local search results as well. The deal comes as Yahoo is renewing focus on local ad sales and…

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Posted In: Advertising, Local, Search, Companies, Yahoo, dex one

Why Newspaper Publishers Won’t Be Able To Charge For Local News

Aug 30, 2010 3:35 PM

The local news sites being developed by Yahoo (NSDQ: YHOO), AOL (NYSE: AOL), Huffington Post and a growing number of other online players will dash the hopes of most newspaper publishers of charging for access to their online content. While newspaper executives have agonized for the better part of two…

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Posted In: Advertising, Local

The Morning Lowdown 08.27.10

Aug 27, 2010 7:30 AM

Some of the stories people are talking about this morning:»  Blockbuster (NYSE: BBI) is warning Hollywood movie studios about something they likely expected all along: the company is preparing to file for bankruptcy in the middle of next month. [LATimes] »  Newsweek is losing another top editor: Mark Miller, who…

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Posted In: Advertising, Features, The Morning Lowdown, Entertainment, Games, Movies, DVD, Legal, Regulatory, Marketing, Media & Publishing, Books, eReaders, Magazines, Money, Bankruptcy, Social Media, Video, Companies, Apple, Washington Post, Countries, Asia, India

USAT Starts ‘Radical’ Shakeup: 130 Layoffs; News Tailored To Mobile, Ads

Aug 27, 2010 2:00 AM

USA Today Publisher Dave Hunke is embarking on the biggest change in the Gannett (NYSE: GCI) flagship’s 28-year history as he shifts away from print and towards mobile. The newsroom is being restructured around content rings instead of its four traditional departments of news, money, life and sports. On the…

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Posted In: Advertising, Jobs & Layoffs, Media & Publishing, Newspapers, Mobile, Companies, Gannett, chet czarniak, steve kurtz, susan weiss, usa today

Yahoo Revs Up Its Local Content Efforts

Aug 26, 2010 4:30 PM

Over the last year, Yahoo (NSDQ: YHOO) has talked repeatedly about the importance of both local content and local advertising. But, while the company has announced local ad partnerships with Gannett (NYSE: GCI) and direct marketer Valassis, it’s been mostly quiet about bringing new local content to its sites. That…

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Posted In: Advertising, Local, Media & Publishing, Online News, Search, Companies, Yahoo

The Morning Lowdown 08.26.10

Aug 26, 2010 7:30 AM

Some of the stories people are talking about this morning:»  Former US Weekly editor Janice Min is spicing up The Hollywood Reporter—but is the venerable trade mag getting too gossipy? [The Wrap] »  Ad prices for Conan O’Brien’s new TV talk show on Turner are pretty close to what a…

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Posted In: Advertising, Features, The Morning Lowdown, Legal, Regulatory, Marketing, Media & Publishing, Radio, TV, Companies, Comcast, Hulu, NBC Universal, WPP

Another Newspaper Site Launches Its Own Daily Deals Service

Aug 25, 2010 6:10 PM

Head to a major local newspaper site and chances are you’ll see an ad for a group-buying site like Groupon or LivingSocial. But, while some newspapers—including, notably those owned by McClatchy, as well as the Washington Post—are partnering with existing group-buying startups in order to feature daily deals, the Star…

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Posted In: Advertising, Local, Media & Publishing, Newspapers, Companies, McClatchy, star tribune

Exclusive
This Isn’t FarmVille: Playboy Kicks Off Gaming Label With ‘Poisonville’

Aug 25, 2010 1:00 PM

Playboy Enterprises (NYSE: PLA) is forming a new video game label this year as part of a wider digital strategy to make its brand more mainstream, Paul H. Lee, the company’s managing director for new digital ventures, told paidContent. The company hasn’t decided on a name yet, but it already…

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Posted In: Advertising, Features, Exclusive, Entertainment, Adult, Games, Marketing, Media & Publishing, Magazines, Social Media, Countries, Europe, Germany, bigpoint, paul lee, playboy

Forecast: Local Online Ad Spending Will Be Up 18 Percent Next Year

Aug 24, 2010 2:00 PM

Local online researcher Borrell Associates is revising its forecast upwards for how much advertisers will spend on local online ads next year; the company says it now expects local online ad spending to jump 18 percent in 2011 to $16.1 billion—a figure it had previously said the market would achieve…

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Posted In: Advertising, Local, Research & Metrics, Metrics, Research

Exclusive
iVillage Takes Over Display Sales For New Partner QualityHealth

Aug 24, 2010 8:00 AM

NBC Universal’s iVillage is continuing to build up its wellness offerings, this time with a partnership with QualityHealth. In an interview with paidContent, Jodi Kahn, iVillage’s EVP, says that QualityHealth will give the NBCU property the exclusive right to manage display ad sales for its flagship site.

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Posted In: Advertising, Features, Exclusive, Marketing, Media & Publishing, Women-Centric Content, Health Content, Social Media, Companies, NBC Universal, iVillage, jodi kahn, qualityhealth

The Morning Lowdown 08.24.10

Aug 24, 2010 7:30 AM

Some of the stories people are talking about this morning:»  Dish Network (NSDQ: DISH) is launching a video portal, DishOnline.com, as part of its own “TV Everywhere” push. [NYT] »  TiVo (NSDQ: TIVO) is promising advertisers new measurements that combines traditional TV and online viewing audiences. Think TiVo’s service is…

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Posted In: Advertising, Local, Features, The Morning Lowdown, Entertainment, Games, Music, Marketing, Media & Publishing, Books, eReaders, TV, Broadcast, Social Media, Video

Daily Mail Places Stealth Job Ad In Its Robots.txt

Aug 24, 2010 5:37 AM

It’s more commonly used as a way to block search crawlers from certain parts of publishers’ sites. But the most-visited newspaper website in the UK is using its robots.txt file as a clever hiring tool, as eagle-eyed Malcolm Coles spotted...

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Posted In: Advertising, Companies, DMGT

Earnings
In A ‘Luvvy’ Recovery, Digital Hits 28 Percent Of WPP Sales

Aug 24, 2010 4:54 AM

Earlier this year, the world’s biggest advertising group said new media would make up two thirds of its income in three or four years. Today it stands at 28 percent, WPP said, as it reported first-half-of-year pre-tax profit up 36 percent to £244 ($379.46) million, on three percent better revenue…

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Posted In: Advertising, Money, Earnings

Steelberg Brothers Raise Another $20 Million For Celeb Company BAT

Aug 24, 2010 1:20 AM

Brand Affinity Technologies (BAT), which uses research and interactive technology to market a massive roster of celebrities, has closed a $20 million third round led by Miramar Venture Partners. Other participants in the round included existing investors Newport Coast Investments (the private investment fund of BAT co-founders Chad and Ryan…

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Posted In: Advertising, Apps, Entertainment, Sports, Money, M&A & Venture Capital, Venture Capital, Research & Metrics, Research, ad pepper media international, brand affinity technologies, cgi opportunity fund ii., chad steelberg, fulcrum venture capital, miramar venture partners, newport coast investments, rimlight capital, ryan steelberg

Industry Moves
Smartclip’s Prohaska Leaves; Starts New Online Video Ad Network

Aug 23, 2010 11:14 AM

Matt Prohaska, the former AOL (NYSE: AOL) sales VP who joined online video ad network Smartclip as its North America CEO in March, left the company last month after only five months on the job. He has since started a new online video ad network, which is officially launching today.…

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Posted In: Advertising, Industry Moves, Social Media, Video, Companies, AOL, matt prohaska, smartclip

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