MySpace is finalizing a deal with social messaging platform Threadbox that involves transferring the service’s staff and assets to the News Corp (NSDQ: NWS). unit, Venturebeat reported.

And then there was one—at least that’s the scenario now for MySpace, which started its comeback tour last year with Owen Van Natta, Mike Jones and Jason Hirschhorn working as an ungainly trio, tried again with Jones and Hirschhorn as a duo and may now down to Jones as a…

It’s no secret MySpace could use some help with its image these days, so the News Corp (NSDQ: NWS). social net is putting out a formal call to agencies to help devise a campaign in preparation for its site revamp later this year, AdAge reports. Some of the changes will…

With MySpace (NYSE: NWS) having bought iLike and imeem, Apple (NSDQ: AAPL) likely to launch a subscription service out of Lala’s ashes and Google (NSDQ: GOOG) having partnered with both iLike and Lala for music playback, the spotlight remains on Facebook and what its music ambitions might be. In an…

News Corp.‘s digital focus rests primarily on ways to make money from extending its TV programming, movies, newspapers and other properties, said News Corp (NYSE: NWS). COO Chase Carey in a talk with Paley Center’s Max Robins. At the other end of the company’s digital spectrum is MySpace, which continues…

MySpace is finally winding down News Corp (NYSE: NWS). social media incubator Slingshot Labs after a slow death. Valleywag, which broke the story, says that MySpace parent News Corp. decided shut off the lights for good after Chris DeWolfe exited as CEO in April ‘09. While MySpace didn’t have a…

After some good-natured tangling with Yahoo (NSDQ: YHOO) CEO Carol Bartz at the TechCrunch Disrupt conference, the site’s founder Michael Arrington laid into MySpace (NYSE: NWS) co-presidents Jason Hirschorn and Mike Jones. After (pretending?) to check a call on his cell phone, Arrington began his inquiry by asking pointedly, “So…

MySpace (NYSE: NWS) is enabling thousands of third-party mobile developers to integrate MySpace into their applications, which will let users login into their accounts and update their statuses without leaving the application. The developer kit initially will be available for Google’s Android platform, and is being announced today as part…

Can MySpace (NYSE: NWS) benefit from Facebook’s recent privacy woes? The company is updating its privacy settings to make them not Facebook-like; new privacy settings will be “simpler” and “more intuitive”—a contrast to Facebook’s settings which have been criticized for being too complex. Specifically, MySpace says users will now be…

MySpace (NYSE: NWS) Music is still a critical base for artists, and often a starting point for successful marketing campaigns.  But broader traffic declines have taken their toll.  Just two years ago, on-demand streaming activity on MySpace Music overshadowed YouTube videos by a huge margin.  In fact, on a typical…

Maybe Ross Levinsohn had a worst-case scenario where nearly five years after the acquisition of MySpace for $580 million, top News Corp (NYSE: NWS). execs told analysts MySpace was a “work in progress” with a goal of being cash positive next year. Maybe, but if that was the case, I…

Earlier today, News Corp (NYSE: NWS). announced a change in the role of top security exec Hemu Nigam, responsible for helping MySpace navigate some roiled privacy and child safety waters. Nigam is giving up the title of chief security officer (which will disappear from the News Corp exec roster) and…

News Corp (NYSE: NWS) has been mulling selling off part or all of prized revenue-making digital ad unit Fox Audience Network for a long time now, and it is finally making the move, we have confirmed. The company has gone around the block with this idea for almost 8-10 months,…

At the powerhouse Abu Dhabi Media Summit here at Yas Island in Abu Dhabi, two of the biggest third-party search deals are being negotiated behind the scenes, we have learned. It just so happens that all the players involved were here for the last day or so: Google (NSDQ: GOOG)…

MySpace (NYSE: NWS) pulled up the curtain a little this week, letting in some light on a makeover still very much in progress and marking a debut of sorts for Co-Presidents Mike Jones and Jason Hirschhorn as a team. By walking reporters through their road map, the two hope to…

It took a couple of months from announcement to action but Google (NSDQ: GOOG) will start pulling in real-time search results from MySpace (NYSE: NWS) into Google search today. That means publicly available MySpace updates and other data should show up in Google real-time search results, as is already the…

MTV Networks (NYSE: VIA) CEO Judy McGrath says the Viacom unit’s organic growth is “great,” despite its continued signs of weakness as detailed last week in parent company Viacom’s Q4 earnings. The company was hit by the soft ad market as well as lower sales of Rock Band bundles. In…

A major shake up at MySpace, where Owen Van Natta is out after less than a year. Stepping up to run the social network are the other two members of the troika brought in by Jon Miller, chairman and CEO of Digital Media for News Corp. (NYSE: NWS), last April…

MySpace has begun rolling out 30-second audio ads, as the News Corp (NYSE: NWS). site continues its shift from a general social network to an entertainment showcase. The ads are being powered by CBS-backed TargetSpot. A rep for TargetSpot told paidContent that MySpace Music will place the audio ads alongside…